why you should care about crafting a user-centric approach for your next digital narrative

Better User Experiences account in a direct increase of the revenues - for nearly twice as much. Are you ready to start a fully user-centric driven "design + testing" approach?

Source: mckinsey.com

Source: mckinsey.com

are your services user-centric?

75% of companies think they are customer-centric but only 30% of their customers agree.

Source: Capgemini

This gap is called the “Empathic Gap”as the services these companies create are actually based on personal opinions and tastes, rather than on research, data or iterative testing having a core focus on the user.

Source: Capgemini

From a Business Idea to a Hi-Fi Crowd Tested Prototype in 5 weeks.

All in one for product design! #EnjoytheRIDE is a 5 week collaborative team experience driven by AppQuality and Rawfish that takes wild enterprise ideas into real and tested design products in a fixed time. Get consumers ready!

Process

#EnjoytheRIDE is real stress-free product design: on-time,/ scalable, /inculsive... Join our awesome team of designers, researchers and experts to discover your audience with a uniquely defined and shared user-centric purpose, using the latest collaborative tools from day one.

phase 1

Meetings

Meet with our team, define the desiderata and make it official

TEAMS

Appquality, Rawfish PMs and Leads

TOOLS

Process and planning, requirements workshop

SESSION

Assign roles - plan and adjust effort

TIME

Pre-sprint day(s) to contract

phase 2

Discovery & Research

The team will define the strategic assumptions through the Discovery and Research phase, build out a competitive and market analysis, and mostly focus on the users

TEAMS

Appquality, Rawfish PM, Service&UX Leads

TOOLS

Interviews, service blueprints, personas, experience maps, requirements docs

SESSION

Unified/parallel sprints with daily standup

CLIENT OUTPUT

Product Definition, prioritization, plan, Service Blueprints for current and future state

phase 3

Definition

Iterative cycles of design activities and Crowd Tests

TEAMS

Depending on project.
Client involved for daily reports-weekly calls

TOOLS

From stories to flows, wires, all the way to high-fidelity

SESSION

Unified/parallel sprints with daily standup - client report docs

CLIENT OUTPUT

Lo-fi prototype to high-fidelity prototype (research keynote)

phase 4

Delivery Day

On this day, your prototype will be ready

TEAMS

Appquality, Rawfish PMs and Leads

TOOLS

Opportunity workshop + tech workshop

SESSION

Opportunity workshop
+ tech workshop

CLIENT OUTPUT

Requirement Doc
+ dev exports

full stack team

Roles

Service Design Project Manager

UX Researcher Test Manager

Designer

Crowd

On-Target Final Users engaged through AppQuality Crowd Platform

Our expertise

Banking / Fitech & Insurtech / Smart Mobility / Healthcare / Industrial & Manufacturing / Media & Entertainment / Public Administration & Services / Retail & E-commerce / loT / Travel & Leisure

any questions?

We are looking forward to hearing from you. Write us to schedule a call.